Blocking Google from indexing website pages
Stop pages appearing in Google search results This isn’t exactly standard SEO practice as it involves stopping pages from appearing in search results, rather than making them appear there, which is the...
View ArticleWhat is link juice and link bait?
Link juice is the SEO value passed from through a link If you have a website and you are trying to generate more traffic, you’re probably aware of the need for links. There are many ways of getting...
View ArticleIs Your Business On Google+?
New social media platform for Irish businesses to consider Although introduced back in June and rolled out officially to individuals in September, Google+ has not been open to businesses until early...
View ArticleNatural Link Profiles
Links and URLs have a large bearing on SEO performance When looking at links for your website, there is much more to consider than just securing in-bound links. Internal links, anchor text, reputable...
View ArticleNew Version Of Google Analytics
Old Version of Google Analytics to be scrapped in 2012 Website owners familiar with Google Analytics will know that the new version of the web analytics tool has been available for several months now....
View ArticleGoogle Panda
2011 will be remembered as the year of the Panda For online marketers and anyone involved in search engine optimisation, 2011 will be forever remembered as the year of the Panda – the Google Panda....
View ArticleMarket Share Of Search Engines in Ireland
Google dominates with in excess of 94% share Exactly how dominant Google is in the world of search is something some business owners neglect to look at when they are promoting their business online. In...
View ArticleUseful SEO Advice Resources
Get quality SEO advice from the experts If you are running a website or managing search engine optimisation campaigns for several websites, you will need to refer to other sources for advice at some...
View ArticleEnhancing a Google Places Listing
Build a stronger listing to rank higher in Google If you have a Google Places listing for your business, you can get a lot of traffic to your website from searches apart from those who are looking for...
View ArticleUnderstanding Google Analytics
Google Analytics is a powerful and FREE analysis tool Google Analytics is a free analysis tool from Google designed to help internet marketers, bloggers and website owners to get more from their web...
View ArticleBlogging to Help Your SEO Performance
Posting regular updates will help generate more traffic One of the easiest ways to improve your SEO performance is to integrate a blog into your website and blog regularly about relevant industry news...
View ArticleGoogle Places Reviews
Google Places Reviews have an impact on where you rank If you have already set up or claimed a Google Places listing, you may or may not be ranking well in Google search results for relevant search...
View ArticleGoogle SSL goes international
Google SSL will eventually be default on Google.ie Something which may have crept under the radar slightly with Google’s latest announcement on changes is the fact that the secure Google domain...
View ArticleHosting & SEO
Hosting is important for Search Engine Optimisation A common question for business owners looking to get more from their online initiatives is whether or not hosting can affect their performance...
View ArticleDynamic Location Pages
Dynamic pages are a questionable long-term SEO strategy Taking your SEO strategy to the next level can take many forms but will ultimately depend on your overall strategy for business growth. Are you...
View ArticleDynamic versus Static URLs for SEO
Static URLs work better for SEO If you are looking at advancing your SEO strategy, the first thing to do is ensure you have on-page optimisation virtually 100%. One key optimisation factor that is...
View ArticleMobile Websites
Is your website configured for the mobile internet? The sheer growth of the mobile internet and increasing proliferation of smart phones in both the Irish and international marketplace means business...
View ArticleSOPA – Stop Online Piracy Act
Enforcing SOPA is like using a wrecking ball to crack a walnut SOPA stands for the Stop Online Piracy Act which is a bill currently weaving it’s way through Congress in the US. It’s main purpose is to...
View ArticleMobile Website Optimisation
SEO for mobile enabled websites Mobile website visitors tend to be a lot more impatient than traditional web browsers. If your site is not loading relatively quickly and in a format that is appealing...
View ArticleBroad, Phrase & Exact Match Keywords
Save on your Adwords campaign by using different match types If you are advertising on Google AdWords, you may be familiar with the terms ‘broad’, ‘phrase’ and ‘exact’ match keywords. If you are not...
View ArticleUsing Matched Search Query Data
Use Matched Search Query Data for PPC and SEO Tapping into Matched Search Query data can produce some very valuable insights into how your website performs with Google Adwords but can also provide...
View ArticleFree SEO Tools
Must Have Tools for Managing Successful SEO Campaigns If you are new to the world of Search Engine Optimisation (SEO), you may be a little bit overwhelmed with the number of tools available. This is...
View ArticleKeyword Density
Keyword density can impact directly on rankings Keyword density is a statistical representation of the number of times a keyword or phrase appears on a web page, as a percentage of the total number of...
View ArticleBeating Google’s Algorithm
Play by the rules for a successful SEO strategy While it’s not even worthwhile to second-guess or attempt to reverse engineer Google’s ranking process, it’s definitely worth taking the time to...
View ArticleOn-Page SEO
On-page SEO is fundamental to a strong web presence When broken down to its nuts and bolts, search engine optimisation falls into two main categories – off-page optimisation and on-page, which we will...
View Article.ie Domain Registration
Registering a website domain in Ireland If you own a blog or are planning to set up a new business and website, you may wish to consider registering your blog, business or trademarked name on a .ie...
View ArticleLearn SEO with 5 SEO videos
Plenty of free SEO advice to be had on YouTube Trying to get to grips with SEO and setting up your website to generate higher numbers of relevant traffic can be a minefield if you’re new to SEO but...
View ArticleTop Five Paid-SEO Tools
Paid-for SEO tools can give you a better online performance Before advocating the use of paid SEO tools, it’s worth mentioning that getting the basics of SEO right first is imperative before...
View ArticleWordPress SEO Plugins
A few recommended plugins for better SEO performance If you are using WordPress for your blog or company website, it’s worth being aware of several plug-ins that exist which can make optimising your...
View ArticleWhat is a Good Click Through Rate?
CTR is a good indicator of advertising campaign performance Your click-through rate (CTR) is the number of clicks by the number of ad impressions – clicks being people who clicked on your ad and...
View ArticleLatest Google Updates
Low Quality Websites Still Firmly on Google’s Radar 2011 was recognised by most online marketing professionals as a year in which Google went for the jugular with many of the web’s worst offenders in...
View ArticleSearch Quality Updates
Google announce more changes on Inside Search Following on from our last post, things have become a little clearer in terms of the latest Google updates to how they deliver search results – Panda...
View ArticleAdwords Dynamic Keyword Insertion Tool
Improve relevance of Adwords campaigns with DKI If you are trying to improve your Google Adwords campaign, you can drastically improve the relevance of your ads to searchers by using the Dynamic...
View ArticleOvercoming (not provided) data in Google Analytics
Google SSL to become default search on Firefox With Firefox recently announcing that Google SSL will become the default search engine on their browser, online marketers and analysts will be left with a...
View ArticleLinkedIn Company Pages
LinkedIn lets you to promote products and services to your target market Having a personal LinkedIn profile is a great way of networking with other professionals in your industry and expanding your...
View ArticleAdvertise on LinkedIn
Targeted B2B advertising and promotion on business network For a number of reasons, social media has become an increasingly important element of successful online marketing strategies – for connecting...
View ArticlePlanning A New Website
A website is a vital sales & marketing tool for your business Firstly, if your website is more than four years old it’s time to think about changing it. Technology moves so fast that what was...
View ArticleRedesigning your Website
Benchmark your website investment for future redevelopments Last week we looked at planning a new website, which covered a lot of the same things you consider when redesigning but this post focuses...
View ArticlePenguins & Pandas
Google Algorithm changes having a major effect on small businesses Not so long ago the internet was a place where small business and fledgling start-ups could punch above their weight against industry...
View ArticleE-mail Marketing Campaigns
Email is second to search engine marketing in terms of effectiveness It’s a marketing tactic a lot of Irish businesses steer clear of for differing reasons – from not knowing how to approach it or...
View ArticleAHREFS Backlink Explorer
Useful free and paid backlink explorer tool for SEO professionals Since Yahoo abolished their Site Explorer tool last year, small time marketers have been left with few alternatives – especially free...
View ArticleBing’s New Webmaster Tools
Bing have recently launched (in Beta testing at least) their new webmaster tools product which by most accounts has leapfrogged Google’s version to become the best free webmasters tool around – while...
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What does SEO cost?
SEOmoz infographic explains what SEO costs at different levels What SEO costs and how the service is billed is a common question for SEO and online marketing providers. This is a great infographic put...
View ArticleGoogle SEO Advice For New Businesses
Oceans of SEO advice online – including from Google If you are a start-up business, or at least if your web presence is in its infancy it’s a good time to be thinking about search engine optimisation...
View ArticleGoogle Mobile Analytics
Get Google Analytics for your Android phone Google announced last month that they have introduced a Google Analytics mobile app for business owners and employees using Android devices. Users will now...
View ArticleShould I still build links after Google Panda?
Should you still build links in the post-Penguin era of internet marketing? It’s an interesting question – paying for links, swapping links etc. have always been seen as black hat SEO tactics but...
View ArticleCreating Quality Calls to Action
Split test Calls-to-action for better results Getting the most from your calls-to-action isn’t as simple as following a template that works for other websites. Calls-to-action (CTAs) on different...
View ArticleB2B Online Marketing Tips
Where many B2B marketers continue to go wrong with their online marketing efforts is thinking that they can make volume sales through their web presence. “It works for B2C, we’ll make it work!”. The...
View ArticleCall-to-action forms
CTA forms are a balancing act of give and take We recently took a look at calls-to-action and how important it is to have CTAs that are relevant to your site’s content and thus relevant to your...
View ArticleGalway Is…
Here’s a pretty cool video from galway.com showing some scenes from around the county and asking what Galway means to locals and tourists visiting the town: Good to see galway.com making Galway and...
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